Located in Seoul’s stylish Gangnam district, Diageo Korea’s 935 sqm headquarters redefines the modern workplace as an immersive brand environment.
At its heart is the reception bar - more than a visual centrepiece, it serves as a dynamic storytelling hub. Through curated tastings and live mixology, Diageo’s global legacy of premium spirits comes to life, offering guests a multisensory experience. Framed by a soaring double-height window, the bar radiates warmth and elegance. Design details such as Hanji wallpaper and a Dancheong-inspired palette ground the space in Korean heritage, blending global brand identity with local artistry.
The layout balances functionality and narrative. Open collaboration zones, private lounges, and VC-enabled multifunction rooms support both daily operations and brand engagement. A discreet Prestige Room provides a refined setting for exclusive interactions, reflecting Diageo’s luxury ethos and commitment to its Korean market and team.
Delivered in just six months, the project showcases Orbit Design’s creative agility and cross-cultural collaboration. The Bangkok-based team partnered with Seoul craftsmen, Thai artisans, and Vietnamese fabricators to achieve LEED Gold goals while delivering authenticity and impact.
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