2023 BEST


Italian Atelier
by Asia Architecture and Design Awards


Location: Via Cavour, 37, 51100 Pistoia PT, Italy

Designer: Multi-designer

Manufacturer: Multi-brand

Stakeholder/Owner: Gianfranco Bianchi

Italian Atelier, a pioneering luxury furniture agency founded by Gianfranco Bianchi and Dino Bianchi, has been making waves in the Asia-Pacific market with its unique approach to promoting and representing luxury interior brands.

Inspired by their travels to Asia in the early 2000s, the founders identified a potential market for luxury furniture when the region was not yet fully matured in the field. Their vision was to bridge the gap between luxury interior brands and the Asia-Pacific market while spreading the precise message about luxury and design.

Over the last 15 years, Italian Atelier has grown to become the leading platform for luxury-design furniture and lifestyle sectors in Asia. With offices in various key locations across the region, including Ho Chi Minh, Jakarta, Mumbai, Phnom Penh, Shanghai, Singapore, and Milan, the company has successfully completed over 200 projects, establishing a significant impact in the luxury furniture industry.

One of Italian Atelier's core missions is to protect trademarks and ensure the authenticity of the products they promote. By doing so, the company not only safeguards customers from purchasing counterfeit goods but also upholds the reputation of the luxury furniture brands they represent. This commitment to authenticity has earned Italian Atelier a reputation as a trustworthy and reliable partner for both customers and brands.

Italian Atelier's success can be attributed to its deep understanding of local cultures and values. The company's CEO, Gianfranco Bianchi, spent a considerable amount of time living and working like a local in each nation they represent. This experience allows the company to promote brands effectively and respectfully, bridging cultural gaps and promoting cross-cultural understanding and appreciation.

In addition to its emphasis on authenticity and cultural understanding, Italian Atelier sets itself apart from other agencies by providing a comprehensive range of services. Not only do they offer strategic consulting services, market research, and brand protection, but they also provide assistance with market entry and localization. This holistic approach has helped numerous luxury brands establish a strong presence in the competitive Asia-Pacific market.

Italian Atelier's access to a database of Ultra High Net Worth Individuals (UHNWIs) in Asia further strengthens its position as a valuable partner for luxury brands and real estate developers. With insights into customer preferences, local regulations, and market trends, the company helps brands avoid common pitfalls and ensures they target and reach the right audience.

To optimize its operations, Italian Atelier embraced technology, becoming the first interior agency to use Salesforce for its operations in 2021. Salesforce, a powerful customer relationship management (CRM) platform, improved customer data management, enhanced sales tracking, and enabled more effective marketing campaigns. Automation features streamlined operations and reduced manual work, leading to greater efficiency and cost savings. The company's lean team, consisting of top industry experts, coupled with the utilization of Salesforce, made Italian Atelier agile and adaptable, allowing them to navigate through the challenges posed by the Covid-19 pandemic and stay ahead of the competition.

Italian Atelier's success story is a testament to the importance of innovation, dedication, and an in-depth understanding of the market and its customers. As the company continues to reshape the luxury furniture market in Asia-Pacific, it remains committed to promoting authentic luxury brands and fostering cross-cultural appreciation between Asia and Europe.

With a track record of excellence and a strong focus on providing unparalleled services, Italian Atelier is well-positioned to remain at the forefront of the luxury furniture industry, bringing exquisite designs and opulence to the homes and spaces of the Asia-Pacific region.